For brands
footnote writes about running and outdoor products the way a designer reads them. If you make the objects, this is how the feed works with you.
What we publish
Product editorial, one object per post. Your product photography, credited to you and tagged inline in the prose. Field notes and first looks around launches and seasonal drops.
How it's sourced
Captions are built from your press and product pages, and every number is verified there before drafting: weights, drops, materials, prices. Embargoed material is respected.
What we're after
Product seeding, press access, and launch previews. Coverage is editorial: we cover what earns a closer look, and we say why in construction terms.
@norda.run weaves the 055's upper as one seamless piece of open-mesh bio-circular Dyneema, the fiber norda calls the world's lightest and strongest. The weave pattern is the engineering: it does the breathing, the drainage and the abrasion resistance, with nothing laminated over it to trap heat. Hold comes from an integrated sock collar with padding along the top of the foot, so lockdown does not depend on how hard the laces are pulled. Most uppers are cut, stitched and glued into shape. This one is woven into it, and a woven structure has no seam to fail.
№ 04 Woven once. Published to the grid, credited to @norda.run.
Talk to us
PR lists, seeding, previews, corrections: the fastest route is a message on Instagram.